HUF X OBEY


(PT) As duas marcas nasceram a partir da filosofia DIY adotada pelo Shepard Fairey – artista que transformou o codinome OBEY em uma marca referência – e pelo Keith Hufnagel – skatista que transformou a skateshop HUF em uma conceituada empresa de vestuário e mais tarde também de calçados.

Embora tivessem estabelecido conceitos únicos, havia o sentimento comum de fazer as coisas das suas próprias maneiras, então pela primeira vez essas duas marcas uniram forças para quebrar paradigmas com uma collab épica. A Coleção HUF X OBEY está nas ruas.

(EN) Both brands were born from the DIY philosophy adopted by Shepard Fairey – artist who transformed the OBEY codename on a reference brand – and by Keith Hufnagel – skateboarder who turned HUF skateshop into a renowned clothing company and later on a shoe company also.

Although they had established unique concepts, they had the common feeling to do things their own way, so for the first time these two brands have joined forces to break paradigms with an epic collection. HUF X OBEY collab is on the streets.

Keith Hufnagel by Shepard Fairey - Screen PrintKeith Hufnagel in San Francisco ’93 – Screen Print by Shepard Fairey

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HUF-OBEY-06HUF X OBEY Collection


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